No matter how well prepared retailers might hope to be, this time of year is exhausting. There’s a never ending list of things to do and it’s easy to forget some important post Black Friday activities. To ensure you don’t miss a thing, we’re here with the top five things to ensure you have completed once the Black Friday madness passes!
If customer acquisition was a focus for your brand during Black Friday, then you might be looking through your long list of newly created contacts, and thinking ‘Great, but what’s next?’. The deep discounts offered over the last few weeks may mean that consumers acquired during Black Friday have a high chance of being one-time purchasers looking for a bargain. As a result, you might not see them again until Black Friday 2024. But what if you could change that?!
It doesn’t have to be a flash in the pan!
You can kickstart your retention efforts and turn your new contacts into lifelong, valued customers.
So where do you start?
- Start by Introducing yourself: Black Friday was about discounts, but now it’s time to tell the story behind your brand. Build rapport by introducing your customer to your brand story, your team and explain why your products or services differ from that of your competitors.
- Optimise Automations: Why not review the post purchase email campaigns and delight customers with Free Shipping on their Christmas gifts? Now is the time to keep their attention with an engaging, tailored post-purchase campaign, just in time for the festive season!
- Leverage Insights:We understand that this is your busiest quarter and there is little time for navel gazing. There are some quick insights that are useful and easy to establish. These include segmenting your latest customers in order to track their behaviour (e.g. what they purchased, whether it was a gift etc.). The categories or products that were most popular should be included on any festive season updates. Finally, plan ahead – in two to three months’ time, you’ll be sorry you didn’t set up tracking or segments when you had the opportunity.
- Value and Discounts: Just because your customer arrived on your site for the BFCM discounts, it doesn’t mean you need to wait another year before they return. Promote your loyalty programme is you have one. If not, why not look at “free gifts” with each spend over a certain amount? Even if the customer doesn’t make a purchase on the first or second campaign, you will have their attention.
- The VIP Experience: The only thing customers love more than personalisation is the VIP experience. Offer customers early access to your Festive sales. Promote offers based on their previous purchases and most of all – make them feel special.
- Reward the Word of Mouth: This time of year is chaotic for consumers. Between groceries for Christmas dinner and
- Tis the season of (self) gifting: it’s a good time to remind your customers that they deserve a gift this Christmas – purchased and wrapped by themselves for their “future self”. It’s the “one gift for them, one gift for me” mantra that some of our team have adopted happily in Taxmatic!
Focus on Growth
When entering a new market, it can be challenging to keep the various plates spinning (growth, compliance, customer loyalty etc). We believe every ambitious retail organisation needs a partner who can manage all the compliance matters. These are often complicated, time consuming and plain well distracting. While you focus on growth, let us focus on the “other” things – book a call now for a no jargon, zero commitment call.
Taxmatic automates VAT calculations, filings, and payments for eCommerce retailers selling in EU and UK markets. It integrates seamlessly with eCommerce selling platforms to access sales order data in real time. The process includes secure payments wallet technology to complete sales tax remittance and manage refunds. Our customers have the peace of mind that comes from full regulatory compliance. Plus, the benefits of eliminating manual processes. Gaining more time to expand their online business in new international markets.