News

The benefit of putting the customer at the centre of everything (including mission) is that it creates this dynamo effect. Delighted customers became repeat customers. Word of mouth reduced the need for large sales and marketing budgets for future customers acquisitions…leading to increased long-term profits, and thus, exponential growth.

Every year, thousands of retail leaders get together for three full days of learning, networking, deal making and well, some laughs too! This year, the NRF expected well over 40,000 delegates at the show representing more than 6,000 brands and over 1,000 exhibitors.

While your competitors are winding down in advance of Christmas festivities, your team can be ramping up and standing out in a less crowded marketplace. Maintaining your marketing efforts in the run up to Christmas (even subtly), will keep your brand top of mind for the post-turkey splurge.

Many retailers entering the online arena are realising that the cost of online commerce is outpacing revenue. Every market is going through change and with the macroeconomic conditions set to worsen over the next decade, retailers must look at ways to maximise profitability without sacrificing their quality of service.

After a challenging few years for eCommerce retailers, Black Friday and Cyber Monday (BFCM), are finished for another year. Did retail see a decline or recovery?

If customer acquisition was a focus for your brand during Black Friday, then you might be looking through your long list of newly created contacts, and thinking ‘Great, but what’s next?’. The deep discounts offered over the last few weeks may mean that consumers acquired during Black Friday have a high chance of being one-time purchasers looking for a bargain. As a result, you might not see them again until Black Friday 2024. But what if you could change that?!