Blue Horizons Marketing is a leading marketing agency specialising in helping eCommerce brands grow their online presence. Their services include Shopify store setup, site redesign, migration to Shopify, branding, email marketing, search engine optimization (SEO) and paid advertising as well as aftercare support and training.

As more eCommerce businesses seek to expand into international markets, the need for reliable tax solutions has become critical. To address this need, Blue Horizons partnered with Taxmatic, a trusted provider of tailored tax solutions, specialising in EU and UK VAT compliance. Taxmatic is an approved app on the Shopify App Store, making it a seamless choice for eCommerce merchants on Shopify.

Objective

The objective of the partnership between Taxmatic and Blue Horizons Marketing was to support eCommerce brands looking to expand into the European Union by offering:

• Expertise in EU and UK VAT compliance: Providing trusted advice on tax configuration and compliance.
• Comprehensive Shopify solutions: Assisting with store setup, redesign, and migration to Shopify.
• Enhanced customer support: Delivering ongoing aftercare and assistance for tax-related queries.

Solution

Blue Horizons Marketing leveraged Taxmatic’s expertise to offer a comprehensive solution for eCommerce brands expanding into the EU market. The key components of the solution included:

1. Shopify Store Setup and Optimisation:
   • Custom Store Design: Tailored store designs to reflect brand identity and optimise user experience.
   • Seamless Migration: Efficient migration of existing stores to Shopify, ensuring minimal downtime and data integrity.
   • Enhanced Features: Integration of Shopify apps and tools to enhance functionality and customer engagement.
2. EU and UK VAT Compliance:
   • Expert Guidance: Taxmatic provided in-depth knowledge and support for setting up VAT accounts and configurations.
   • Real-Time Support: Immediate assistance for any VAT-related questions, ensuring compliance and reducing risk.
   • Educational Resources and Training: Taxmatic’s VAT experts provided training sessions for the Blue Horizons team, enhancing their understanding of VAT regulations and enabling them to better support their clients.
   • Client Engagement: Taxmatic experts participated in calls with potential clients to answer tax-related questions, demonstrating authority and building trust.
3. Ongoing Aftercare and Support:
   • Dedicated Support Team: A dedicated team available to address technical issues and provide strategic advice.
   • Regular Updates: Continuous monitoring and updates on changes in tax laws and Shopify features.

Results

The partnership between Taxmatic and Blue Horizons Marketing has yielded impressive results:

• Increased Market Expansion: Clients successfully expanded into the EU market with confidence, backed by reliable tax solutions and support.
• Competitive Advantage: Blue Horizons differentiated itself from competitors by offering comprehensive VAT support, a key differentiator in the crowded eCommerce market.
• Client Satisfaction and Retention: Enhanced customer satisfaction and retention due to the seamless integration of tax solutions and superior customer service.
• Empowered Teams: The Blue Horizons team became more knowledgeable and confident in discussing VAT matters, improving their overall service delivery.

Conclusion

The collaboration between Taxmatic and Blue Horizons Marketing has proven to be a powerful combination for eCommerce brands seeking to expand into the EU. By offering expert VAT advice, comprehensive Shopify solutions, and exceptional support, this partnership has empowered clients to navigate the complexities of international expansion successfully.

As eCommerce continues to grow, the strategic partnership between Taxmatic and Blue Horizons Marketing remains a valuable asset for brands looking to thrive in new markets.