The Ultimate Post Black Friday List for eCommerce

If customer acquisition was a focus for your brand during Black Friday, then you might be looking through your long list of newly created contacts, and thinking ‘Great, but what’s next?’. The deep discounts offered over the last few weeks may mean that consumers acquired during Black Friday have a high chance of being one-time purchasers looking for a bargain. As a result, you might not see them again until Black Friday 2024. But what if you could change that?!